Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez

Author:Cindy Alvarez
Language: eng
Format: mobi, epub
Tags: BUSINESS & ECONOMICS / Entrepreneurship
ISBN: 9781449356590
Publisher: O'Reilly Media
Published: 2014-05-18T16:00:00+00:00

A validated hypothesis typically has four components, expressed enthusiastically:

The customer confirms that there is definitely a problem or pain point

The customer believes that the problem can and should be resolved

The customer has actively invested (effort, time, money, learning curve) in trying to solve this problem

The customer doesn’t have circumstances beyond his control that prevent him from trying to fix the problem or pain point[50]

What each interview should tell you

When you reread your notes from an interview, you need to feel confident that you understood the depth of this person’s pain point and the level of her motivation to fix it.

You should be able to confidently answer questions like:

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.